Topmotive - Customer Relationship Management with Jira and Confluence

The TOPMOTIVE Group consists of Europe's leading companies in the field of catalog and information systems as well as services in the automotive independent aftermarket (IAM). The company offers spare parts dealers, parts manufacturers and workshops a coordinated portfolio for the car, truck and motorcycle segments. Headquartered in Bargteheide, the company is represented at a total of nine locations in five countries. The number of employees has grown from 78 to 250 in the last five years.

In order to set up this development in a technically solid way, Karsten Weigel, responsible Enterprise Application Manager at DVSE, had to create synergies between the divisions and thus dissolve existing silos: "Create, maintain and display sales-relevant information about leads (potential customers), customers and partners simply in one system," was his vision. With the help of catworkx, he successfully realized this goal.

DVSE GmbH (TOPMOTIVE Group)

www.topmotive.eu

• Transparent documentation and measurability of activities
• Firmly defined structures and templates for a seamless transition between the areas
• Scalability through strong company growth

Jira:

• Teamworkx Issue Publisher (catworkx)
• Teamworkx Issue Picker (catworkx)
• DnD Postfunctions (Acid Oranges)
• Exocet (Elements)
• JiraWorkflow Toolbox (Decadis AG)
• Scriptrunner (Adaptavist)
• Jira Automation Plugin (Mohami)
• Dynamic Forms (Deviniti)

Confluence:

• Teamworkx Issue Publisher (catworkx)
• Table Filter and Charts (StiltSoft)
• RefinedTheme (Refined)

• Increased efficiency through uniform structures in all areas
• Synergy effects between all departments
• Increase in sales through cross-selling activities
• Shorter training periods for new colleagues

TOPMOTIVE is growing rapidly and so is the customer base, including data. The fact that there were no standardized and clearly defined processes led to increasingly long familiarization periods in many areas. Each department worked for itself. "We had to break up the existing isolated applications and create a uniform system for maintaining customer data," explains Karsten Weigel. This also involved changing the mindset of the employees. "The biggest challenge in the project was to ensure that all colleagues were satisfied," says Weigel. Weigel initially provided the training for this himself, and tutorials were continuously developed for the growing employee base. With the help of Jira, it was now everyone's job to ensure reliable data maintenance and thus close the gaps in the documentation. The internal processes in project management, sales and development had to be analyzed and redefined. An authorization system for internal data was developed and integrated within the Atlassian tools.

With the help of the app "Dynamic Fields", fillable fields were set in dependency to each other, thus increasing the user-friendliness. All data was mapped in Jira through issues - leads, customers and also partners. Thanks to the "Exocet" app, the associated information was linked to other tickets, so that contact data, access to demos, events, communication or even contracts are assigned in a structured manner and mapped automatically. Everything is in one place. Consequently, Confluence was integrated as the central company wiki and a company-wide, uniform CRM was set up. Gradually, other company departments, such as Purchasing or Human Resources, were also integrated into the system.